More death as children now on both sides of the border have died.
A four year old Israeli boy in a Kibbutz near the Gaza border died as a result of a mortar fired out of Gaza.
Israeli Prime Minister Bibi Netanyahu has ordered his defense Minister to 'hit back hard' in retaliation.
The irony in this is that this is what both sides are doing.
A lot of attention has understandably focused upon Israel and Hamas as truces have come and gone.
Remove the flags and it is still a man verses a man.
This week has brought a return to rocket fire from militants within Gaza into Israel, and Israel striking by land, sea and air, targets within the Coastal Strip.
The death toll stands over 2,200 with more than 10,000 people wounded in Gaza – 68 dead in Israel with a few dozen wounded.
The UN will possibly debate the issue of permanent peace talks as a means of forcing the sides to end hostilities.
Germany, France and Britain are reportedly seeking a return of Gaza's rule to the Palestinian Authority's control, in addition to the lifting of Israeli restrictions, international supervision of borders and imports and with the peace talks themselves being based on the 1967 cease fire borders.
The European Union called for the disarming of Hamas, with Israel hailing the action.
But all of this comes to naught unless the sides cease hostilities.
Israel is said to be potentially reconsidering a restart of negotiations through Egypt to create a cease fire.
Unconfirmed details of a framework for a long term cease-fire between Israel and Hamas have been circulating – but Israel's security cabinet seems bitterly divided in their discussions on how to proceed or cease with the operation in Gaza which began at the beginning of July.
It has been cited that Israel's operation Protective Edge is costing the State 60 million dollars a day over the last 42 days.
More importantly, what of the cost to human life…
Middle East Correspondent